Facebook's wildly popular gaming Apps, such as Farmville, Mafia Wars and Bejeweled Blitz, successfully implanted casual browser gaming into the general population's consciousness. Small-time internet gaming companies like Zynga Games and PopCap became overnight millionaires, as they watched the success of their simple, low-end gaming creations skyrocket, thanks to the sheer level of exposure the Facebook platform gave them.
Facebook Provides Access to Browser Games
Popular social networking giant Facebook has seen an enormous expansion over the past couple of years. In 2010, the company reported a 145% increase in users in just one year. Partially credited with its success is Facebook's large cache of addicting social games. Roughly 40% of Facebook's 500 millions users report logging into Facebook to play games like FarmVille, Happy Aquarium and Family Feud.